Kærlig talt is a project initiated by the Mary Foundation, Center for Familieudvikling and Ole Kirk’s foundation. Its aim is to strengthen relationships among young people, empower them to handle difficult feelings, and help prevent violent and abusive relationships.
In collaboration with ArtRebels, Mat Film and ReffeltBrøgger we created a talk show, and educational material, which formed the basis for reflection and conversation among the young people. The thought behind creating a talk show was to introduce difficult emotional issues through a medium the young people know and associate with entertainment. The thought was to create attention and engagement by moving away from traditional teaching methods.
Wowhaus was involved in developing a visual identity for the project, which formed the basis for educational materials, stationary, presentations, set design, website etc.