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Copenhagen University College of Engineering

Visual identity, prospectus and advertising (Made at Rumfang)

This is the prospectus of the Copenhagen University College of Engineering (now part of DTU – Techical University of Copenhagen).

Engineering colleges in Denmark face the challenge of attracting female students to its courses. This prospectus was designed to appeal to the female segment without alienating the young men. This is reflected in the colour scheme, humanist typeface vs. the square, bold grotesque and youthful graphics.

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